FAQ about Datavision

legal & regulatory

They’ve been designed specifically to enable them to be used in a completely safe and lawful manner, and in compliance with data protection laws that safeguard the privacy rights of individuals.

Our products don’t store, transmit or retain any data that could identify any individuals. Thus there shouldn’t generally be a need to obtain consent from end users in the places where they are used. However, we encourage our clients to engage with their end users by being open and transparent in order to educate and promote understanding of the mutual benefits of their use.

Our products do not capture, store or retain any Personal Data as defined in GDPR and so their use falls outside the scope of the regulation. In such cases neither our company nor our client match the roles of either Data Processor or Data Controller when considering the use of the product in isolation.

The EU’s GDPR mandates a set of standards for companies handling the safeguarding of processing and movement of personal data. Our products do not capture, store or retain any Personal Data as defined in this regulation and so their use falls outside the scope of the GDPR. Our company complies with the GDPR rules where they apply.

Privacy & ethics

From a regulatory perspective it’s highly unlikely that they will result in infringement of the privacy of end users. This is because the way in which they’ve been designed ensures that no information that could identify individuals is stored, transmitted or retained anywhere within our system. We encourage our clients to engage positively with their end users by being open and transparent, in order to helptr educate and promote understanding of the mutual benefits of their use.

No. They’re not programmed to match profiles of individuals for the purpose of identifying them, or for tracking their specific activities. No biometric profiling (e.g. facial recognition) or tracking of individuals is performed.

No. Our products do not result in any video being recorded or transmitted anywhere. The visual sensing software components operate on board the sensing device, and all image frames entering the sensor are immediately and intentionally discarded during the sensing process.

We invest considerable Research and Development (R&D) resources into our products to ensure that they can benefit our clients and their end users as widely as possible. We do however recognise the limitations in the ‘state-of-the-art’ at any given point in time. We aim to constrain our capabilities to those features that are meaningful and common to all communities and markets regardless of culture, gender or ethnicity. In other words, we build and market our products for use in situations that we believe they will all cope reliably with diversity, and we continuously improve our products in order to widen their reach.

Our core purpose is founded on the belief that our products can be used to deliver considerable and sustainable benefits to end users in the communities served by our clients. When used in the manner intended they shouldn’t result in any harm to end users, and our terms of use seek to assure this when we engage with our clients. We work with our clients to ensure that the intended benefits are equitable to all. Using our products in a way that would result in a harmful ‘imbalance of power’ between our client and end users wouldn’t accord with terms of use of our products.

Our products are not programmed to match the profiles of individuals for the purpose of identifying them. No biometric profiling or tracking of individuals is performed. In other words; no – we do not do facial recognition in these products.

No. Our products are designed to detect data related to human behaviour as expressed superficially in multiple ways, for the purpose of delivering positive benefits to our clients and their end users. We don’t believe that they can be used in isolation as a reliable predictor of underlying mental state or intent. Using our products in a way that causes a harmful ‘imbalance of power’ between our client and end users wouldn’t accord with terms of use of our product.

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